Have you ever found yourself shopping for chocolate and then regretting your purchases?
In his renowned book “Discover Chocolate”, expert Clay Gordon reveals 3 big mistakes to avoid to make sure we are spending our money on the right chocolate. In his own words:
- Buying chocolate based solely on where it is made. This is sort of like saying that French wine is the best just because it is made in France. The reality is a lot more complex than that, and, just as it is now possible to buy great wines made in every part of the world, it is possible to buy some pretty lousy wines made in France. The same thing is true with chocolate: it’s not better just because it is made in Belgium. Sure, there’s a lot of high-quality chocolate made in Belgium, but there’s a fair amount of ordinary chocolate made there too.
- Buying chocolate based solely on its cocoa content. Buying chocolate based on cocoa percentage is a lot like buying vodka based on alcohol content. To suggest that an 86-proof vodka is better than an 80-proof vodka just because it has a 3 percent higher content is absurd. The same thing is true for chocolate: a chocolate with 70% cocoa content is not inherently better than a chocolate with 68% cocoa content.
- Buying chocolate in the wrong place. When you want to buy great wine, you go to a specialty wine store. When you want to buy great cheese, olive oil, or balsamic vinegar, you go to a specialty food store. You could go to the supermarket to buy these things, but you won’t have access to the same quality selection. The same thing is true for chocolate. If you want great chocolate, go to a store that specializes in selling chocolate. In addition to having a larger selection and knowledgeable help, a specialty store will almost certainly sell fresher chocolate than anything you can buy in the supermarket.
Now you can enjoy a more conscious chocolate shopping!