First, with industrial chocolate the list of ingredients tends to be long and full of questionable ingredients (a lot of sugar, artificial flavors and vegetable oils). With craft chocolate, the list is kept short with minimal and natural ingredients (often only cane sugar and cacao for a dark chocolate bar). Second, while industrial chocolate is made in large, automated and standardized factories, craft chocolate is made by artisans in small-scale operations. Machineries are kept to a minimum, with a lot of craftsmanship behind the scenes which makes the resulting chocolate even more special. Lastly, industrial chocolate companies use bulk cacao, which is cheap, with poor genetics and badly fermented. On the other hand, craft chocolate makers process the highest-quality cacao on the market to bring out the best flavors it has to offer and are willing to pay premium prices for it.