Transparency in the chocolate industry

One of the big differences you’ll find between bean-to-bar craft chocolate and mainstream-industrial chocolate is the level of transparency. Big chocolate companies tend to be very secretive about their processes and where their ingredients come from, and you’d be hard pressed to find the bean origin of some cheap confectionery. It’s very hard to have any trust in products we know so little about.

Comparatively, craft chocolate makers are combating the smoke and mirrors of big chocolate by being as transparent as possible. They don’t just tell you exactly where their beans are from, they celebrate those beans and make them the star of the show. You can easily find photos from the farms and often you can access transparency reports. You’ll also find craft chocolate makers are very open about their processes – showing you the machinery and factories where their chocolate is made and explaining how things work.

In the age of the internet, it can be hard to know what to trust, but the level of openness and heartfelt passion of the chocolate makers we work with truly speaks for itself. It’s time to right the wrongs of chocolate’s dark past!

*Photo courtesy of To’ak Chocolate.

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