Author Archives: Luke Owen Smith

Mythbusting: Cacao Varietals Tell You How Chocolate Will Taste

For years, many people in the chocolate world believed that a neat trio of cacao...

Mythbusting: High Cacao Content = High Quality

There’s a common misconception that “good” chocolate is dependent on cacao percentage – the idea...

Our Chocolate Makers Shine at the 2025 International Chocolate Awards World Final

At The High Five Company, we’re proud to represent some of the world’s most talented...

Ten Incredible Chocolate Gifts for Christmas

There’s something undeniably magical about giving (and receiving!) chocolate at Christmas. But when it comes...

Welcoming Marou Chocolate from Vietnam

Exciting news for stockists!  We’re thrilled to welcome Marou – Vietnam’s premier bean-to-bar artisan chocolate...

Craft Chocolate vs. Industrial Chocolate: How to Educate Without Preaching

How to help your customers make informed, joyful choices—without the guilt trip. In the world...

Discover Vigdis Rosenkilde: A New Addition to The High Five Company

At The High Five Company, we’re always on the lookout for chocolate makers who share...

Five Tips for Selling Craft Chocolate in Uncertain Times

Let’s face it: the world feels a little upside-down right now. Retailers and chocolate makers...

Tariffs, Trade Wars & Chocolate: What It Means for You

At The High Five Company, we’re all about bringing you the best bean-to-bar chocolate from...

Welcome to Goodio Chocolate

We’re thrilled to introduce Goodio Chocolate from Finland to our collection! Known for its innovative...

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